Hospitality Consulting to Boost Your Food Service Profits
Expert hospitality consulting focused on menu development optimization for enhancing food service profits and creating efficient operational systems that ensure sustainable success.
Expert hospitality consulting focused on menu development optimization for enhancing food service profits and creating efficient operational systems that ensure sustainable success.
At Meshugganah, we believe that hospitality isn’t just about service — it’s about systems, strategy, and soul. Founded in Charlotte, North Carolina, Meshugganah is a boutique hospitality consulting firm that helps food trucks, breweries, restaurants, and independent operators build better businesses from the inside out.
Whether you’re launching your first concept or looking to streamline your tenth, we offer tailored guidance designed to increase profit, reduce chaos, and elevate your guest experience. Our specialty? Marrying culinary creativity with operational clarity.
With over 20 years in the trenches of food and beverage—from fine dining to fast casual, from back-of-house to the boardroom—Rob brings a rare combination of kitchen savvy and business acumen. He’s led kitchens, launched successful menus, opened new concepts, and turned around struggling operations.
Rob founded Meshugganah to help fellow operators avoid the costly mistakes he’s seen time and again—unclear food costs, inefficient staffing, poorly designed menus, and misaligned sourcing. His consulting approach is collaborative, candid, and always grounded in the reality of daily service.
We work with independent restaurants, bars, breweries, food trucks, ghost kitchens, and catering operations to deliver practical, profitable solutions tailored to your concept and scale.
Whether you're opening your doors for the first time or looking to tighten up systems in a busy, established kitchen, Meshugganah brings the structure, insight, and hands-on support needed to move your business forward.
We create and refine menus that align with your concept, maximize ingredient efficiency, and excite your guests. Every item is thoughtfully designed to maintain balance between creativity, execution, and profitability.
From line prep to service flow, we design systems that improve consistency, reduce labor inefficiencies, and support smoother shifts. We tailor kitchen workflows, staff roles, and training protocols that work in your real-world space.
We give you the tools to confidently price your menu and understand your margins down to the dollar. Our approach includes detailed recipe costing, COGS tracking systems, and strategic pricing to improve long-term profitability.
We help you build and maintain sourcing relationships with farms, producers, and distributors that align with your values and budget. Whether you’re aiming for hyperlocal, seasonal sourcing or simply want to reduce your reliance on major suppliers, we’ll craft a strategy that works.
We support new concepts from initial vision to opening day with guidance on licensing, layout, equipment, staffing, and systems. Whether you're launching a food truck, ghost kitchen, café, or full-service restaurant, we ensure every moving part is accounted for and aligned.
We offer flexible support packages that include regular check-ins, seasonal menu updates, vendor coordination, and staff recalibration. With a flat monthly fee and optional performance-based incentives, we stay in your corner as your business evolves.
We love our clients and are always here to support you in enhancing your food service profits. Feel free to call during normal business hours to discuss menu development optimization or any operational systems you may need assistance with.
Open today | 09:00 am – 05:00 pm |
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.